I would like to ask you first, what do you think for those two questions? Are the same meaning?
Form this week we have to think about these two questions. In my opinion, the answer surely is No. it is about the concrete and abstract.
The answer of the first question is concrete and the answer of the second question is abstract. Why I said like this? If you think about it carefully, you will know what they referred to.
Form the first question, the answer is referred to the concrete thing that we have wear in several days such as shoes, skirts, t-shirts etc but the answer of the second question is referred to the abstract thinking. For example: if you buy jeans, what are the advantages or benefit from these jeans? And what do you think about these jeans? such as comfort, flexible, trendy, smart, modern etc.
Here are two question that you have to think when you have bought something and all of company have to think about their customers about it and make it in their own brand positioning.
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