A luxury car, a big house, new trends of fashion: what else does human need to be happy?
The group of customers or consumers who will probably buy the product is known as the target market. I used to think how make they buy their products. And I know there are many factors that consumers use to decide to buy goods or products and the company attempts to match consumer needs or mold consumer desires to the product offered.
I would like to ask you first: what do you think about these words:Wants/Needs/Desires
Do you think they are the same meaning? The answer surely is No and Why?
Because if you think about the meaning of these three words, you will feel it has three states of feeling begin with Wants→Needs→Desires. Think about it.
From this week, there was something that I was interest in is about Maslow's hierarchy of needs.
There were four levels:
Basic needs: For the most part, physiological needs are obvious — they are the literal requirements for human survival. If these requirements are not met, the human body simply cannot continue to function.
Safety: With their physical needs relatively satisfied, the individual's safety needs take precedence and dominate behavior.
Belonging: After physiological and safety needs are fulfilled, the third layer of human needs is social and involves feelings of belongingness.
Ego-status: All humans have a need to be respected and to have self-esteem and self-respect.
Self-actualization: “What a man can be, he must be.” This forms the basis of the perceived need for self-actualization. This level of need pertains to what a person's full potential is and realizing that potential.
In my opinion, here it is the important theory that all consumers have to think before they buy something.
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