วันพุธที่ 29 มิถุนายน พ.ศ. 2554

my reflection on Victoria's Secret

It is clever if some company has the specific positioning of the product but 
not all of companies that has the greatest product positioning like 
 Victoria’s Secret, Right?.  


In the past, I don’t know about the underwear/ what are brands that the women always wear, what are colors that the women love but after I studied about the Victoria’s Secret in course ENG-380 English for International Trade, I have already known what the Victoria’s Secret is and why it was the greatest brand of women bras in the world. And now I strongly believe in the position of this brand “Victoria’s Secret”
There are many way that Victoria’s Secret has already shown that they think they were the best underwear of the world. You can see I said “it is about the global context”

In my opinion after I have already studied about this is Victoria’s Secret was an aspirational brand. With sexy supermodels, top-notch photographers, and bold advertising, it combined mass-market access with prestige products.

As you can see, I love the product positioning of Victoria’s Secret but I would not buy this product because I’m gentlemen.

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