my reflection on Victoria's Secret

It is clever if some company has the specific positioning of the product but 

not all of companies that has the greatest product positioning like 

 Victoria’s Secret, Right?.  

In the past, I don’t know about the underwear/ what are brands that the women always wear, what are colors that the women love but after I studied about the Victoria’s Secret in course ENG-380 English for International Trade, I have already known what the Victoria’s Secret is and why it was the greatest brand of women bras in the world. And now I strongly believe in the position of this brand “Victoria’s Secret”

There are many way that Victoria’s Secret has already shown that they think they were the best underwear of the world. You can see I said “it is about the global context”

In my opinion after I have already studied about this is Victoria’s Secret was an aspirational brand. With sexy supermodels, top-notch photographers, and bold advertising, it combined mass-market access with prestige products.

As you can see, I love the product positioning of Victoria’s Secret but I would not buy this product because I’m gentlemen.

Contributing the products (Journal 2)

The object of this competition is not to be mean to the losers but to find a winner. The process makes you mean because you get frustrated. Kids turn up unrehearsed, wearing the wrong clothes, singing out of tune and you can either say, "Good job" and patronize them or tell them the truth, and sometimes the truth is perceived as mean.Simon Cowell

Now I would like to say, it’s time to contribute our product of our own company. So we are the Chief Executive Officer. Try to imagine we are in the conference (in class). We had the excited activities:

What are the women’s bags…well men’s bags too?

We have to work in group of seven and explored our shopping lists. And then answer these questions “How many products are my group members are wearing or carrying today?”, “How many brand names and non-brand names?”, “Why do us wear (buy) such brands or products?” and “Who involves in producing the products?” (Everyone show their brand names belongings to the class). From these activities, it made us knew about the businesses over views and think for what I spent for.

After that we have to think what are really in women’s bags and men’s bags too. It is not concrete but it is the abstract inside for why we bought it. Such as Beauty, Prestige, Pride, Hope, Ambition, Achievement, Fantasy, Safety, Dignity, Difference, Success, Dream, Happiness, Equality, Perfect world and so on. We also have known that we wanted those products, we needed those products or we desired those products?

Maslow’s Hierarchy of Needs is a must for this class because we can check which level of product that we wish to spend including Basic needs, Safety, Belonging, Ego-status and Self-Actualization.

And the last one that I like most is about the Victoria’s secret. I saw the lovely ladies wearing the Victoria’s secret fashion show on catwalk. It is so beautiful.

First Promoting the Company, First Trade (Journal 1)

In the business world, everyone is paid in two coins:  cash and experience.  Take the experience first; the cash will come later.  ~Harold Geneen

I always stare at the registration part in the ces website. If the registration part is opened, I won’t be late to click on register button for taking possession of an available seat in Eng-380 course. When I was a child, I always think what I should do those can make me rich. Here are about my joke plan that I ever made it.

First I should have 3 branches of Kentucky Fried Chicken. Second I should have 3 branches of Seven-Eleven. And the last one, I should have the large apartment for rent. Have you ever think about it?

So I love in business so much. There are many reasons that are why I always think about it. Include: I want to be a businessman because I want to wear a suit. It looks smartly. And the most important reason is I want my mom/dad and my brother have a great life/have everything that they want them/ have a good health/and happy with his/her life. Here those are why I want study in this course, not only this course but everything about the business in the global context.

For first time that I came to my company (first class), my honorary advisor Ajarn Adcharawan Buripakdi gave me the course syllabus and said what I have to do.

! Design the blog ! And think about my best brand name. How can I do this? I’m poor on the computer skill so I am afraid about the blog so much. But there would be somewhere I can then color it beautiful and unique because of two thing the intention and inspiration.